METHODS

I’ve developed a set of skills that lean toward a more exploratory approach. Behind all of them sits the frameworks and thinking that my training in anthropology and years in market research have given me. That said, I am method neutral and happily work with other methods if the project needs it. I just care about good research.

ETHNOGRAPHY
Hanging out with people for a long time and doing things with them, rather than just sitting on the sofa.
CULTURAL INSIGHT
Unpicking the stories we share about the things we care about, to understand how the narratives can be shifted.
QUALITATIVE RESEARCH
Treating people as experts in their own behaviour, and getting them to think and talk deeply about it.
TRENDS ANALYSIS
Understanding what feels popular right now, and where it might be going next.
CONTACT