Twins Are Birds is a primer in anthropological thinking as it applies to strategic problems. It is vignettes and cuts from key thinkers and more obscure writers who have useful things to say about what makes humans human.

Anthropology is full of wild ideas hidden behind stories about people making slightly different shaped pots or using the local intranet to sell fish. It deals with everything from why menthol cigarettes are racist to why time is a product of place and scientific progress is a myth.

If what you do involves figuring out what other people are doing — then anthropology should be on your radar and in your reading list.

Twins Are Birds is a starting point and a way in and an invitation to check out some really fucking cool ways of thinking.